Hare, There And Everywhere – Scotland’s Latest Art Trail Now Live!
Date published: 30 June 2023
The Big Hop Trail unveils 92 hare sculptures for trail goers until September 3 – download the app here: www.thebighop.co.uk/app
The Big Hop Trail has launched with 40 six-foot hare sculptures displayed across a public art trail measuring more than 550 miles in the north of the country, showcasing locations from Stonehaven, Aberdeen to Lerwick, Shetland.
The Big Hop Trail, sponsored by Hellmann Worldwide Logistics, is being delivered by Clan Cancer Support which delivers practical and emotional support to anyone affected by a cancer diagnosis.
In partnership with Wild in Art, the trail aims to raise awareness of the leading north-east cancer charity which runs seven support centres and additional outreach programmes across Aberdeen, Aberdeenshire, Moray, Orkney and Shetland and generate vital funding for its services.
The charity chose the hare sculpture because the animal is found across Clan’s geography and is known for its resilience. They also have exceptional hearing, symbolising the charity’s lifeline listening and support service.
The trail coincides with Clan’s 40th anniversary, with the 40 hares being the focal point to celebrate the charity’s commitment to supporting people affected by cancer.
Clan Cancer Support’s CEO, Fiona Fernie, said: “It is so exciting to finally see our hare sculptures out in the wild after months of preparation with sponsors, artists and venues to bring this free art trail to communities across the north of Scotland.
“Each sculpture has been individually designed with many depicting a character or sparking a conversation about important topics including environmental issues and health and wellbeing. They all have a story to tell and are now waiting to be discovered.
“The Big Hop Trail is a wonderful activity which allows people of all ages to explore the beautiful scenery on offer across the north of Scotland and experience some truly unique and inspiring artwork, all whilst supporting Clan Cancer Support’s vital work.”
Local artist Penny Downes revealed her sculpture, Let your dreams take flight at Aberdeen Beach earlier this week (Thursday, June 29) as part of the trail’s installation process which took more than 50 hours to complete.
The sculpture which features a captivating spray-painted north-east Scotland skyline encourages viewers to not let anything hold them back. It is one of two sculptures which is sponsored by Hellmann Worldwide Logistics.
In addition to being the headline sponsor, the company has also been storing the hares at its warehouse in Dyce Aberdeen, with many artists using the space to paint and complete their sculptures.
Kevin Gaw, branch manager at Hellmann Worldwide Logistics: “We are delighted with Penny’s design. Geese are our company’s symbol of perfect cooperation – which we felt was appropriate given the nature of how closely we’ve worked with Clan on the Big Hop Trail 2023.
“It has been a privilege for us to support this wonderful initiative by such an important local charity and whilst we’ve only played a small part, I’m exceptionally proud of the team who have absolutely embraced the challenge.
“Whilst we’re suffering from empty nest (warren) syndrome with the sculptures now having left our warehouse to go out on the trail – we cannot wait to see what an impact they will have on local communities and how much they will end up raising for this fabulous cause”.
Alongside the main trail, a collection of 52 leveret sculptures will be on public display in ‘The Wee Hop’. These mini sculptures, many designed by local school pupils, will be displayed in groups across a range of venues across the north-east, Moray, Orkney and Shetland.
Charlie Langhorne, managing director and co-founder of Wild in Art said: “It’s been an honour for our team to partner with Clan Cancer Support to bring The Big Hop to life throughout the north of Scotland.
“Wild in Art passionately champions the importance of art and being creative for everyone and it’s wonderful to see the hares showcasing such a wealth of artistic talent. I hope everyone will enjoy discovering them.”
The locations of all of the trail sculptures are displayed in the trail map which is available for download here and for collection at all Clan Cancer Support shops and centres and distribution points across the north-east, Moray, Orkney and Shetland.
A dedicated app has also been developed for the event which allows users to ‘collect’ the hares by entering a code displayed on the base of each sculpture with rewards including discount offers available for some entries.
The hares will remain on display until Sunday, September 3. There will then be an opportunity to view all large and small sculptures at the Farewell Weekend event at The Music Hall in Aberdeen on September 16 and 17.
The 40 large sculptures and five specially commissioned leveret sculptures will be sold at auction at The Music Hall on Monday, September 18 with all proceeds going to Clan Cancer Support.
All leveret sculptures created by pupils will be returned to the school following the Farewell Weekend.